![]() ![]() Media & Entertainment » TV Lovers » Family Television Fans.Media & Entertainment » Music Lovers » World Music Fans.Media & Entertainment » Music Lovers » Spanish-Language Music Fans. ![]() Media & Entertainment » Music Lovers » Rock Music Fans.Media & Entertainment » Music Lovers » Rap & Hip Hop Fans.Media & Entertainment » Music Lovers » Pop Music Fans.Media & Entertainment » Music Lovers » Metalheads.Media & Entertainment » Music Lovers » Indie & Alternative Rock Fans.Media & Entertainment » Music Lovers » Folk & Traditional Music Enthusiasts.Media & Entertainment » Music Lovers » Electronic Dance Music Fans.Media & Entertainment » Music Lovers » Country Music Fans.Media & Entertainment » Music Lovers » Classical Music Enthusiasts.Media & Entertainment » Music Lovers » Blues Fans.Media & Entertainment » Movie Lovers » South Asian Film Fans.Media & Entertainment » Movie Lovers » Sci-Fi & Fantasy Movie Fans.Media & Entertainment » Movie Lovers » Romance & Drama Movie Fans.Media & Entertainment » Movie Lovers » Family Movie Fans.Media & Entertainment » Movie Lovers » Comedy Movie Fans.Media & Entertainment » Movie Lovers » Action & Adventure Movie Fans.Media & Entertainment » Light TV Viewers.Media & Entertainment » Gamers » Sports Game Fans.Media & Entertainment » Gamers » Shooter Game Fans.Media & Entertainment » Gamers » Roleplaying Game Fans.Media & Entertainment » Gamers » Hardcore Gamers.Media & Entertainment » Gamers » Driving & Racing Game Fans.Media & Entertainment » Gamers » Casual & Social Gamers.Media & Entertainment » Gamers » Adventure & Strategy Game Fans.Media & Entertainment » Gamers » Action Game Fans.Media & Entertainment » Comics & Animation Fans.Lifestyles & Hobbies » Pet Lovers » Cat Lovers.Lifestyles & Hobbies » Outdoor Enthusiasts.Lifestyles & Hobbies » Nightlife Enthusiasts.Lifestyles & Hobbies » Green Living Enthusiasts.Lifestyles & Hobbies » Frequently Attends Live Events.Lifestyles & Hobbies » Art & Theater Aficionados.Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Lunch Out.Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Dinner Out.Food & Dining » Frequently Dines Out » Diners by Meal » Frequently Eats Breakfast Out.Food & Dining » Frequently Dines Out » Diners by Meal.Food & Dining » Cooking Enthusiasts » Aspiring Chefs.Food & Dining » Cooking Enthusiasts » 30 Minute Chefs.Beauty & Wellness » Frequently Visits Salons.Reaching a wide variety of relevant users is as simple as choosing a brand category and optionally overlaying with demographics. With affinity audiences, you can connect with target audiences that are consistent with the audiences you might buy for offline or TV campaigns. If you're running a co-branded ad from a fast food company sponsoring a car race, you could use affinity audiences to reach "performance car enthusiasts.".If your advertiser is a cosmetics company promoting a "green" line of makeup, you could target "women who love makeup" and are "passionate about the environment.".If your advertiser is a movie studio promoting the latest action flick, you could target the "action movie lovers" affinity audience.You should consider targeting affinity audiences if you are interested in expanding your target audience to users more likely to convert based on their interests. Would targeting affinity categories be useful for you? Select from a wide range of lists-from "auto enthusiasts" and "sports fans" to "luxury travelers" and "fashionistas"-to show ads to people who are likely to be enthusiasts. Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products.Īdd affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web. ![]()
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